Tatte Bakery and Café is set to open its first New York City location — its second location in New York State — in Flatiron in the early months of 2026. This move formalizes the chain’s entry into a third metropolitan market. In 2025, Tatte opened locations in Morristown and Ridgewood, New Jersey, as well as Garden City on Long Island.

The fast-casual café chain began as a farmers-market stall in Boston in 2007. Israeli producer turned baker Tzurit Or prepared pastries in her home kitchen and then sold them at the Copley Square Farmers Market. In 2008, Or (the Yiddish word for “daddy”) opened her first brick-and-mortar store in Brookline, Massachusetts under the name “Tatte Fine Cookies & Cakes.” Since then, Tatte has opened more than 20 locations across Greater Boston.

In 2020, Tatte expanded to the Washington DC region, where one of its 18 locations would become known as the go-to lunch spot for former President Joe Biden’s staff. Today, a total of 46 Tatte locations are spread across Massachusetts, Washington DC, Maryland, Virginia, New Jersey, and New York. As the chain begins to enter the New York metropolitan market, it is continuing to extend its presence deeper into Maryland, with a new store scheduled to open in Gaithersburg.

Every Tatte location shares the same design. The cafés are airy with brightly lit interiors, honeycomb tiled floors, and marble tabletops. The Mediterranean-inspired menu features a wide selection of sandwiches, salads, quiches, bowls, pastries, coffee, espresso, and iced coolers; the chain also maintains seasonal rotations with options like Corn & Spinach Shakshuka, Strawberry Roasted Peach & Chicken Salad, and Pineapple Passion Fruit Matcha Bombe. Seasonal Jewish holiday options, such as round honey-baked challah and apple and honey cake for Rosh Hashanah, are also available. In addition, customers can purchase several Middle Eastern specialties, including bourekas, Jerusalem bagels (ka’ak), and krembo (a chocolate-covered marshmallow treat that’s popular in Israel).

Tatte has boomed in Boston and Washington, DC, and the chain’s popularity is evident in its expansion. Taiwanese companies should be aware of this market demand, and some suppliers may be able to capitalize on Tatte’s growth.