More than a decade after its founding, Bombas opened its first physical store in October 2025 in New York City’s West Village. An additional store opened the same month in Boca Raton, Florida, and a third location is set to open in Austin, Texas, in early November 2025.

Bombas was founded in 2013 by entrepreneurs Randy Goldberg and David Heath, who sought to create a company with real meaning behind it. After learning that homeless shelter guests were most in need of socks, they had an idea: premium-priced socks could support a one-for-one donation model. In 2014, the concept won the backing of investor Daymond John on Shark Tank. Since then, the company has generated more than $2 billion in lifetime sales and has donated more than 150 million socks, underwear, and t-shirts to 4,000 community organizations (underwear and t-shirts are the number two and number three most-requested items at shelters).

Bombas CEO Jason LaRose says the new physical retail spaces will enable the brand to offer a “fuller assortment of its product range” to customers. He also sees the first few stores as a “test” for potential expansion down the line. This perspective is consistent with the company’s “walk before you run” approach that has guided its expansion: Bombas initially concentrated on selling socks online before beginning strategic product expansions into other daily, next-to-the-skin essentials. Then, the brand entered arrangements with wholesalers like Dick’s Sporting Goods, Nordstrom, and Scheel.

With 65% of sales in Bombas’ categories made in physical stores, the new locations meet customers where they already shop for the products. As LaRose explains, “When you’re selling a $15 sock, customers sometimes want to see and touch the product before they make the purchase.” LaRose also hopes that the physical stores will expose more consumers to the company’s mission: providing essentials for those in need.

In the coming months, Bombas will also increase its wholesale presence. The goal is to raise wholesale revenues from less than 10% to approximately 20% over the next few years. Bombas has announced new deals with Target and DSW ahead of the holidays. The brand’s Target assortment will be focused on family products; the DSW collection will emphasize Bombas’ footwear, which now includes slippers and slides and represents 20% of the company’s business. While these partnerships have allowed the brand to curate its available assortment for the intended customer, Bombas’ own stores will feature the full breadth beyond the sock assortment, including intimates and apparel.

Goldberg, the co-founder, believes that customers continue to choose Bombas for its “one purchased = one donated” mission. The brand’s slow but steady growth supports this

assessment, and Taiwanese suppliers should be prepared to capitalize on the expanding demand that will stem from its physical expansion.